I am so excited to be sharing yet another fabulous and truly inspirational woman, who I'm lucky enough to call a friend, Adrienne Dorison! By day she works her 9-5 gig, but her true passion is what has fueled her new en-devour and what I'm sure will become her full-time business here shortly! She turned a brief stint in blogging into a full fledged business helping women find their niche market area and then growing their own business!!
Name: Adrienne Dorison
Age: 29 as of last week!!
Job/Title: I've got two...Supply Chain Analyst/Project Management for a Large Fortune 500 Paper company
Your day job is intense, to say the least, how did you decide that starting your own business was what you wanted to do?
Yes, you're right, my day job is intense, it's also sort of suffocating if I'm being completely honest - which is the only way to be in my opinion. I have a lot of responsibility at the day job, I am a high performer and I'm completely unfulfilled. The work I do there is not filling my soul's purpose. I knew I had a bigger calling on my life, a calling to serve others, and while I was doing a great job at the corporate gig, it wasn't my real dream. There was sort of a moment where I said...why the heck would I work my tail off for someone else's dream, when I actually have my own?!
The side business started off very organically just as a blog to help re-spark that creativity muscle inside of me that was being suffocated at work. People were connecting to the blog in a big way and that's when it hit me, I want to do this in an even bigger way on a more personal level - and that's where the business began!
You describe yourself as being a dream Catalyst & Strategist...can you explain what that means?
I know that everyone out there has a dream in their heart. They are sitting at their desk job daydreaming about what they REALLY want to do be doing with their lives. That's where I come in. I help women transform that dream into their reality. We work closely together to create the change in their life that they're yearning for.
Strategist because there needs to be plan. I give women the tools and the real actionable plan that they need to actually make those dreams come true. In theory, dreams are fabulous, but I am all about the doing! I use real business & marketing strategy to create a step-by-step process for each of my clients, so that they can make their dreams come true! And not just daydream about them!
I can't imagine there being anything more rewarding that helping other women achieve their goals like you have, what inspired you to start this journey?
It's seriously the best. It fires me up to see these women getting exactly what they've always wanted, but didn't know how to get it. The inspiration honestly stemmed from frustration at my own day job. I had sort of an ah-ha moment during my annual review. I was told that "exceeds expectations" was only available for one employee on the team each year, and they just rotate it each year. It had nothing to do with merit, and I knew it didn't really matter how hard I worked. I wasn't interested in that model.
I knew in my heart I had something bigger inside of me, and the more I looked around at my company, the more I realized what I wanted for my life was not there. We can get wrapped up in climbing the corporate ladder, but I realized I was climbing the wrong ladder, my ladder was on a completely different wall. I had to give myself permission to follow my dreams.
I compare it to being in a toxic dating relationship...it may be scary to leave, but if you're unhappy or even miserable, you need to day goodbye. Because as scary as it is to leave the comfort, if you stay you're saying NO to every positive and healthy relationship that could potentially come into your life!
It's about saying YES to yourself and your dreams, and saying NO to the thing you really don't want anymore anyway.
What's a typical day like for you being a 9-5(er) and also building your brand?
It can be busy, but I've made a conscious effort to slim down and do less during this season of my life. I typically wake up and meditate first, and then engage with some of my clients and in my facebook group. Then head off to the day job! Sometimes I take client calls during my lunch break, or write a blog post etc, but sometimes I just eat - totally depends on my energy levels!
After work I head to the gym and take a bootcamp or spin class with my workout buddies, I also teach classes some days! I head home after that and eat dinner with my boyfriend. He has been so helpful and supportive ever since I started the business, he cooks so that I have time to get to work or take client calls. He has no idea how important he is to actually keeping my business running, just by taking off some of the household pressures! I usually take a couple client calls in the evening and work on any other business critical tasks! I try to hit the sack around 10 and do it all over again the next day! This is a busy season of my life, and seeing it for the season that it is helps to keep me motivated. I know once I quit the day job, I will have less crazy days!
What is your advice to anyone that has toyed with the idea of starting their own side business that they one day hope to grow into a full-time job?
You must know what is important to grow the business versus what is just keeping you busy. The idea is to really streamline during this time when you've got a lot going on at one time. You also need to stay in your own lane. Stop looking at what everyone else is doing and comparing yourselves to them, you are not them, you are you and that's even better!
What has been your most inspired moment?
Definitely seeing my first clients get their first clients! It's so inspiring to see their hard work pay off, they are making their own dreams come true and there is nothing more magical than that!
If you could have dinner with any woman in the world who would it be?
Right now it's got to be Marie Forleo. Not only is she killing it in the coaching industry, but she's hilarious like me, so I know it would be an entertaining dinner!
What three things do you never leave the house without?
My phone (eeek trying to be less attached to this thing), water - trying to drink more during the day, so I keep a bottle with me wherever I go, my planner - it keeps my entire life in order, and I'm old school and like to have a physical one so I can write things down.
Is there one book you would suggest reading for women that are interested in becoming their own boss?
Abundance by Peter Diamandis & Steven Kotler. While this isn't a book that will give you the step-by-step guide to starting your own business, it will transform your mindset which is the most important piece to becoming an entrepreneur! Especially if you're currently thinking in scarcity mindset - "I won't be able to make enough money, etc..." Read this now!
Do you have a favorite app or website that helps you with time management or effectively managing your time?
YES! I live for 30/30 app for task management and I keep my to-do's straight on to-do list!
Huge thank you to Adrienne for being part of this little series! As someone that has just recently started her own business, I'm taking serious notes from what Adrienne had to say!! If you want to ask Adrienne anything her contact information can be found here.
Posts on B~Loved Boston may contain affiliate links. This means that I could earn a commission from them. All of these are items I would personally purchase myself or already have purchased. All opinions remain my own. Blovedboston.com occasionally receives vendor/brand sponsorship's for mentioning their products and services.