B~Inspired | Lauren Sherman Owner Pure Barre Boston
October 05, 2016
Four years ago a friend of mine asked me to take a new workout class with her. She said my legs and arms would never burn or shake as much as they did with this workout and I wouldn't be able to sit / walk for the next day or so. Obviously with a description like that why wouldn't I want to try that workout! She and I went to the newest (and at the time only) Pure Barre location in Boston on Newbury Street and I was immediately hooked! I signed up right then for the new client special and haven't looked back since!
This is the eighth installment of B~Inspired - a series that was started to fuel my own passions. The women featured have shown that hard work, determination and a little bit of creativity can propel you into your dream career! I hope you enjoy this Q&A with Lauren Sherman, owner of not one, but two studios here!
Educational Background: BA in International Relations from Boston University
After graduating from college you moved to Los Angeles to pursue your career in Event Planning – what did you love most about that change of pace from Boston to Los Angeles?
Los Angeles feels like vacation-land compared to Boston! Fewer people in LA work typical 9-5 jobs, which results in a more laid back atmosphere. The fact that it’s 80 degrees and sunny everyday helps, too!
I'm sure many people think being a Pure Barre owner is just about the best job out there, but what would you say is the hardest part of being a studio owner? In the same vein, what do you love most about owning your own studio?
The hardest part is trying to shut down my brain and find some sort of work/life balance. I eat, sleep and breathe my studios, so I'm constantly working, thinking, and brainstorming how to make it perfect for everyone. The thing I love most about my studio is the people. Clients and staff become friends that feel like your family.
Going from corporate jobs to being your own boss must have been a difficult transition. What did you do to prepare for that? Did you take any extra steps while still employed to make the transition easier?
I just jumped right in, and learned what I needed to learn as I went along. It was an adventure for sure, but a fun learning experience.
What does a typical day for a Pure Barre studio owner look like?
I teach some classes, I take some classes. I write some emails, I slay some dragons. I put out a few fires. No two days are ever the same, which is something I love about being a studio owner.
I've been fortunate enough to take your newest class offering Platform, taught by you. I loved it! Why do you think Pure Barre wanted to introduce this new program? Are you finding that people are interested in the higher intensity workout?
So glad you liked it! Pure Barre introduced Platform to give clients the chance to add a cardio element to their routine. We definitely have some Platform junkies who love the heart-pumping aspects of the class. It’s fun, intense and fast-paced, and is a great way to jump-start your metabolism, burn calories, and build up endurance.
I've been hooked on Pure Barre since your studio opened in 2012 and then again when you opened in Brookline! What advice do you have for someone that hasn't taken a class before and why should they?
Pure Barre isn’t your average workout, and it’ll feel challenging at first. Keep at it and the results will start to speak for themselves. Above all, have fun! The instructors are there to help you reach your personal goals.
What is a quote you live by?
Worrying doesn't empty tomorrow of its troubles, it empties today of its strength.
What advice do you have for aspiring entrepreneurs?
Don't underestimate how much grit and determination it will take. It will be hard. You will want to give up. But it will all be worth every moment of stress and doubt.
If you could have dinner with one woman - who would it be and why?
Can I pick two? My grandmothers were two of the most intelligent and inspiring women I've ever had the pleasure of knowing. One lived all over the world with six kids. The other cracked codes during World War II, among other incredible accomplishments. I know they had so many more stories and words of wisdom than I ever got a chance to hear.
I ask all my B~Inspired ladies this question. What has been your most inspired moment?
During a particularly rough time when it felt like my studio would never open, my dad said to me: "If it was easy everyone would do it." That gave me the strength and determination to keep going. I've told myself that over and over again, and it has kept me going during the hardest of times. Anyone can accomplish great things. Believing in yourself is the hard part!
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